Our Story


Health doesn’t have to be hard.

With so many brands offering conflicting information about what’s good for you, choosing from the seemingly endless supply of health-food products can be overwhelming. LIFEbar is cutting through the noise to bring simple, clean, convenient superfood nutrition to your door.

Our founder Chase Barmore relied on a holistic plant-based diet to overcome asthma, allergies and weight-loss challenges, improving his physical and emotional wellbeing. Problem was, health-food options were limited in his hometown of Louisville, KY. Being a fearless entrepreneur, Chase and his wife Jamie, a creative innovator and fitness enthusiast, opened LIFEbar in 2010, pioneering holistic superfood nutrition in a place most famous for fried chicken. We’ll take it from here, Colonel.

With a borderline-OCD level of attention to detail, Chase brought delicious, nutritious smoothies to life using only whole, organic ingredients, while Jamie developed clean, versatile, ready-to-use protein mixes that made it even easier for customers to bring home the health. Following the No Extra Anything Rule, we kick the fillers, flavorings and sweeteners most brands rely on to the curb, using only the pure, nutritious stuff that packs the most powerful one-two punch of flavor and nourishment. It’s superfood karate.

Less is only more if the less you’re using does more. You can count the number of ingredients in our recipes on one hand, yet our products still provide everything your body needs and your tastebuds want. That’s how we built a thriving community of all types, from fitness freaks and mindful meditators to  businesspeople, busy moms and their kids. But that’s only where our story begins - now, we’re delivering the craft, quality and care of a local specialty smoothie bar right to your door, without losing the personal customer connections that made LIFEbar such a special place.


Everyone should have access to delicious, nourishing superfood to power a healthy, happy life. With our array of unique products for any lifestyle, LIFEbar makes taking control of nutrition fun, tasty and convenient for anyone.